Analyse the needs and expectations of different hospitality consumers and develop appropriate responses
| Cognitive skills Analysis, judgement, attention to detail |
Generic competencies Interpersonal sensitivity |
| Personal capabilities Initiative |
Technical ability |
| Business awareness Organisational understanding, commercial awareness |
Practical elements Professional expertise |
Analyse the quality of the service encounter and its impact on the hospitality consumer and the service provider.
| Cognitive skills Analysis, judgement, attention to detail |
Generic competencies |
| Personal capabilities | Technical ability |
| Business awareness Organisational understanding, commercial awareness, organisational sensitivity |
Practical elements Professional expertise |
Identify and respond appropriately to the diversity that prevails within the hospitality industry in relation to stakeholders such as: hospitality consumers, Hospitality employees Hospitality organisations Government and external agencies
| Cognitive skills Analysis, judgement, attention to detail |
Generic competencies |
| Personal capabilities | Technical ability |
| Business awareness Commercial awareness |
Practical elements Professional expertise |
Evaluate and apply, within the hospitality context, appropriate theories and concepts from the generic management areas of: Operations management Finance and management accounting Human resources and organisational behaviour Services marketing Information systems and technology Strategic management
| Cognitive skills Analysis, judgement, attention to detail |
Generic competencies Planning and organising |
| Personal capabilities Leadership |
Technical ability Technical knowledge, technical application |
| Business awareness Organisational understanding, organisational sensitivity, commercial awareness, financial awareness |
Practical elements Professional expertise |
Analyse and evaluate the defining characteristics of hospitality as a phenomenon: Critically reflect upon the origin, meanings and development of hospitality Analyse and reflect on the different cultural concepts of hospitality Demonstrate a critical awareness of the boundaries of hospitality
| Cognitive skills Analysis, judgement, attention to detail |
Generic competencies Planning and organising |
| Personal capabilities Initiative, achievement orientation |
Technical ability Technical knowledge, technical application |
| Business awareness Organisational understanding, organisational sensitivity, commercial awareness, financial awareness |
Practical elements Professional expertise |
Analyse and evaluate the business environment and its impact on the hospitality industry: Display an insight into the structure of the hospitality industry and the contribution that it makes to the global economy
| Cognitive skills Analysis, judgement, attention to detail |
Generic competencies |
| Personal capabilities Questioning |
Technical ability |
| Business awareness Organisational understanding, organisational sensitivity, commercial awareness, financial awareness |
Practical elements Professional expertise |
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