Required skill:

Develop an understanding of the roles of communication systems, modes of representations and systems of meaning in the ordering of societies

Required competencies:

Cognitive skills
Analysis, judgement, attention to detail		 Generic competencies
Personal capabilities Technical ability
Business awareness
Organisational understanding		 Practical elements
Professional expertise

Required skill:

Develop an awareness of the economic forces which frame the media, cultural and creative industries, and the role of such industries in specific areas of contemporary political and cultural life

Required competencies:

Cognitive skills
Analysis, judgement, attention to detail		 Generic competencies
Personal capabilities Technical ability
Business awareness
Organisational understanding, commercial awareness, financial awareness		 Practical elements
Professional expertise

Required skill:

Exhibit a comparative understanding of the roles that media and/or cultural institutions play in different societies

Required competencies:

Cognitive skills
Analysis, judgement, attention to detail		 Generic competencies
Personal capabilities Technical ability
Business awareness
Organisational understanding		 Practical elements
Professional expertise

Required skill:

Understanding the roles of cultural practices and cultural institutions in society

Required competencies:

Cognitive skills
Analysis, judgement, attention to detail		 Generic competencies
Personal capabilities Technical ability
Business awareness
Organisational understanding		 Practical elements
Professional expertise

Required skill:

Understand particular media forms and genres and the way in which they organise understandings, meanings and affects

Required competencies:

Cognitive skills
Analysis, judgement, attention to detail		 Generic competencies
Personal capabilities Technical ability
Business awareness
Organisational understanding		 Practical elements
Professional expertise

Required skill:

Understand of the role of technology in terms of media production, access and use

Required competencies:

Cognitive skills
Analysis, judgement, attention to detail		 Generic competencies
Personal capabilities Technical ability
Business awareness
Organisational understanding		 Practical elements
Professional expertise

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