Understand that beyond mainstream institutions, many other groups, communities and alternative producers contribute to the communicative life of any society, often in ways which produce challenging or oppositional forms of understanding and symbolic and affective life
| Cognitive skills Analysis, judgement, attention to detail |
Generic competencies |
| Personal capabilities | Technical ability |
| Business awareness Organisational understanding |
Practical elements Professional expertise |
Understand that there is a vital need for informed debate on the political, legal and ethical aspects of communication and culture which takes into account the above points, and which considers the importance of access and inclusion in public communicative life for a democratic society
| Cognitive skills Analysis, judgement, attention to detail |
Generic competencies |
| Personal capabilities | Technical ability |
| Business awareness Organisational understanding |
Practical elements Professional expertise |
Understand the theories and methods of enquiry developed within the arts and humanities: aesthetics, art history and art criticism, history, law, literary and textual analysis, philosophy, theatre and performance studies
| Cognitive skills Analysis, judgement, attention to detail |
Generic competencies |
| Personal capabilities | Technical ability |
| Business awareness Organisational understanding |
Practical elements Professional expertise |
Understand the theories and research methodologies developed within the major social sciences: anthropology, economics, geography, linguistics, political science, psychology (including psychoanalysis), and sociology
| Cognitive skills Analysis, judgement, attention to detail |
Generic competencies |
| Personal capabilities | Technical ability |
| Business awareness Organisational understanding |
Practical elements Professional expertise |
Understand the concepts, competencies and knowledges developed within the major areas of creative and professional practice in the cultural, media and communications industries
| Cognitive skills Analysis, judgement, attention to detail |
Generic competencies |
| Personal capabilities | Technical ability |
| Business awareness Organisational understanding |
Practical elements Professional expertise |
Understand the theories and research methodologies of applied arts and sciences: design, business, computing and advanced technology
| Cognitive skills Analysis, judgement, attention to detail |
Generic competencies |
| Personal capabilities | Technical ability |
| Business awareness Organisational understanding, process operation |
Practical elements Professional expertise |
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