Required skill:

Understand that people's lives, especially in the modern world, are thoroughly imbued with a great variety of communicative, cultural and aesthetic systems and practices, including the many forms of mass media

Required competencies:

Cognitive skills
Analysis, judgement, attention to detail		 Generic competencies
Personal capabilities
Achievement orientation, initiative, creativity		 Technical ability
Business awareness
Organisational understanding		 Practical elements
Professional expertise

Required skill:

Understand that the cultural, media and communication industries are significant areas of employment, and responsible creative professional practice within these industries requires systematic, critical and reflective education

Required competencies:

Cognitive skills
Analysis, judgement, attention to detail		 Generic competencies
Personal capabilities
Achievement orientation, initiative, creativity		 Technical ability
Business awareness
Organisational understanding		 Practical elements
Professional expertise

Required skill:

Understand that ommunicative, cultural and media industries play key roles in generating symbolic resources through which people individually and collectively imagine the past, define the present, and develop projects for the future

Required competencies:

Cognitive skills
Analysis, judgement, attention to detail		 Generic competencies
Personal capabilities Technical ability
Business awareness
Organisational understanding		 Practical elements
Professional expertise

Required skill:

Understand that communicative and cultural activities and processes are central to the organisation of everyday social and psychological life, offering a range of aesthetic pleasures and social engagements, and providing central resources for the formation and expression of personal and collective identities

Required competencies:

Cognitive skills
Analysis, judgement, attention to detail		 Generic competencies
Interpersonal sensitivity
Personal capabilities Technical ability
Business awareness
Organisational understanding		 Practical elements
Professional expertise

Required skill:

Understand that communications, media and culture play increasingly pivotal roles in economic and political organisation at local, regional, national, international and global levels. Their public forms are increasingly organised by large-scale institutions whose structures, operations, regulation and performance require sustained analysis

Required competencies:

Cognitive skills
Analysis, judgement, attention to detail		 Generic competencies
Personal capabilities Technical ability
Business awareness
Organisational understanding, commercial awareness, financial awareness		 Practical elements
Professional expertise

Required skill:

Understand that opportunities to participate actively in the central sites of public culture and communication are differentially distributed in ways that are linked to prevailing structures of economic and symbolic power and central axes of social division such as ethnicity, gender, nationality, sexuality, and social class

Required competencies:

Cognitive skills
Analysis, judgement, attention to detail		 Generic competencies
Personal capabilities Technical ability
Business awareness
Organisational understanding		 Practical elements
Professional expertise

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