Select and use various media in order to communicate to the intended interest group
| Cognitive skills | Generic competencies Interpersonal sensitivity, written communication, listening, questioning |
| Personal capabilities | Technical ability Technical knowledge, technical ability |
| Business awareness | Practical elements |
Select and use design using design-based software and multimedia applications
| Cognitive skills | Generic competencies |
| Personal capabilities | Technical ability Technical knowledge, technical ability |
| Business awareness | Practical elements |
Listen and engage in informed dialogue
| Cognitive skills Analysis, judgement, attention to detail |
Generic competencies Listening, questioning, interpersonal sensitivity |
| Personal capabilities | Technical ability |
| Business awareness | Practical elements Professional expertise, image |
Work collaboratively within an interdisciplinary environment
| Cognitive skills | Generic competencies Teamwork/working with others |
| Personal capabilities Creativity, adaptability/flexibility |
Technical ability |
| Business awareness | Practical elements |
Respond to a broad constituency of interests and to the social and ethical concerns of the subject
| Cognitive skills Analysis, judgement |
Generic competencies |
| Personal capabilities Initiative, creativity, achievement orientation |
Technical ability |
| Business awareness | Practical elements Professional expertise |
Communicate effectively with other people using visual, graphic, written and verbal means
| Cognitive skills Analysis, judgement, attention to detail |
Generic competencies Written communication, listening, questioning, teamwork/working with others, interpersonal sensitivity |
| Personal capabilities Decisiveness |
Technical ability Technical knowledge, technical ability |
| Business awareness | Practical elements |
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